About Squier

Fender acquired U.S. guitar string manufacturer the V.C. Squier Company in 1965; by 1982 the Squier name had resurfaced as a low-cost "value brand" alternative initially manufactured and distributed in the Japanese domestic market and soon offered to Europe, North America, and the rest of the world. Read more about Squiese domestic market and soon offered to Europe, North America, and the rest of the world.
Musicians look to Squier for great values on time-honored guitar and bass models that go easy on your wallet. With sleek looks and time-tested designs, Squier's highly expressive instruments are built for the long haul. They make a fine choice for the guitarist who is just getting started as well as guitarists on a budget who want to expand their collection.
Squier got its start as a string manufacturer and was acquired by Fender in 1965. By 1982, Fender's classic models like the Stratocaster®, Telecaster®, Precision Bass®, and Jazz Bass® were also offered in Squier editions for a fraction of the price of the originals. These cost-effective alternatives to Fender's sought-after models were an immediate hit and the Squier legacy was born.
In the decades since, Squier's lineup has expanded with more classic models based on Fender instruments. With developments in guitar design and technology, Squier has launched its Vintage, Standard, Jagmaster, Classic Vibe, and Affinity series which include models that incorporate modern advances while strongly evoking their original Fender legacy. The company's current direction is marked by Squier's distinctive line of Hello Kitty® instruments launched with partner Sanrio, along with its unique line of Obey guitars made in collaboration with noted graphic artist Shepard Fairey. Squier's lineup of guitar and bass starter packs that come complete with all the critical accessories give beginning players a highly playable instrument together with the essential tools to begin honing their chops.